last year, i ran Nokia Nseries' sponsorship of the Cannes Lions Ad Festival - with the capable help of my friends at Local Theory. this year, nokia & local theory went back without me. once again, young creatives had 48 hours to make a spot for mtvswitch to spur the world's youth to help the planet. read more about what they did there (and see the winning clip) - here.
my favorite spots from this year's Young Lions competition :
the ending line makes it.
nice find on the talent - and nice integration with the message.